From the convenience of PET bottle green tea to the leisurely traditional tea ceremony, and the specialist green tea shops and casual cafes in between, green tea remains ubiquitous in Japan.
Expenditure in Japan on green tea products at ¥11,625 per household in 2019 was a new high (dataset from 2003), table below.
This has been driven by the growing popularity of pet-bottle green tea, with sales exceeding leaf tea sales for the first time in 2007.
Green Tea Expenditure per Household by Year (Yen)
| 2003 | 2007 | 2019 | |
| Leaf | 6,138 | 5,290 | 3,780 |
| Bottled | 4,627 | 5,802 | 7,845 |
| Total | 10,765 | 11,092 | 11,625 |
Source: Ministry of Internal Affairs and Communications, Household Statistics, Conceptasia, October 2021
Green tea offers a deep sensory experience of color, flavor, and aroma, as well as delivering health benefits.
Recent human studies suggest that green tea may contribute to a reduction in the risk of cardiovascular disease and some forms of cancer.
For those interested in learning more about the health benefits of drinking green tea, crude leaf production in Japan, types of green tea by taste and aroma, and the names of some leading brands, please see the background paper here.
